Recent
research has discovered a key processing technique used by the brain,
to keep from getting derailed by all the flickering data: our visual
perception is strongly influenced by what we saw in the recent
past—up to 15 seconds ago. The brain averages what's coming in at
the moment with what it received 10-15 seconds ago. It's looking for
consistency in our environment and throwing away the noisy,
irrelevant stuff. It's smoothing or integrating the data, to pull out
the necessary information that provides us a stable world.
By
this process, the brain cleverly reduces the number of things we must
deal with in our visual environment. Some researchers have dubbed it
a “continuity field.” Think of approaching something on the
ground when the light level is low. Is that a snake or coiled rope
waiting there? As we cautiously proceed, many other visual signals
get sent to the brain, but, remembering what we saw a few seconds
ago, our attention hones in on the unknown object—ignoring
extraneous information—until we see (whew!) that it's just a piece
of rope. Our continuity field brought us the truth once again.
This
phenomenon has another fascinating side to it. Because we pay
attention to the one thing of interest, while we ignore the
“clutter,” we become subject to what is sometimes referred to as
“change blindness.” Trying to figure out if it's a snake or rope,
we allow changes in our visual field—changes we're not expecting—to
slip by unnoticed. We become blind to something that may, in fact, be
intriguing, if not important.
For
example, when movies are being filmed, numerous takes are often
required by the director, to get the scene just right. The
director—and later the editor—are focused on a particular
desirable behavior of an actor, which they want to see. On the tenth
take they may finally get it perfect—but something else has
inadvertently slipped into the scene; an unexpected change that no
one noticed. In take number 1, for example, the actor may have held a
cup of tea, as he tried to respond to the director's guidance. By
take number 10, the actor may now have his behavior perfect, but no
one noticed that he now holds a glass of water. Change blindness has
fooled everyone.
There's
a famous psychological experiment in which subjects were directed to
concentrate and count the number of times a basketball was passed
between players with different colored shirts. Part way through the
experiment someone dressed in a gorilla suit strolled slowly through
the scene—even pausing to beat its chest. None of the participants
ever saw the gorilla—so focused were they on counting. They had to
be shown a film of the event to become convinced of their “gorilla
blindness.”
Why
do we miss the obvious? It's partly because of where our attention is
directed, but also that our brain expects the world to follow certain
rules—we believe that things don't arbitrarily change, while at the
same time we know that inconsequential things can be ignored. But
sometimes the world violates our rules, and because we're thinking so
much about what happened 15 seconds ago, we miss an unexpected
change. Be careful... next time that rope may actually be a
rattlesnake.
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